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Retail associates are central to the success of any retail organisation. They are the face of the organisation – the brand ambassadors.

Given this importance therefore, it is important that they are properly kitted with the right skills and knowledge, and exhibit the right attitudes and behaviour that not only make the customers feel welcomed into the organization but in addition make the customers to buy, buy more, buy again, become loyal and advocate on behalf of the organisation.

Earning a certificate from the Retail Academy is an investment in your future both as an organisation and retail associates. Our mission is to provide you with the highest quality of training, the best preparation for your retail associates and organisation success, and the greatest opportunity for an exciting, fulfilling and rewarding retailing life.

In today’s retail environment for instance, it is not uncommon for consumers to have more information readily available than your retail associates do. It is not uncommon to have many shoppers showrooming your stores. Therefore, to turn showroom browsers into in-store buyers, Retail Associates' interpersonal skills have to be as sharp as their selling skills.

Retail Associates must have a deep understanding of the organisations products, inside and out to positively impact the customer confidence and the total shopping experience.

The Retail Associate Development Program (RADP) is designed to equip retail associates with the requisite knowledge, skills and competencies as well as model the right attitudes and behaviours that will assist Retail Associates to effectively discharge their duties while serving the customer. The result is greater employee and customer engagement, greater employee and customer satisfaction and experiences and greater success and growth for the retailers.

Similarly, for retail organisations in need of a quick and efficient retail on-boarding program that will birth competent and effective retail associate, RADP is the perfect opportunity to get your new hires up to steam. Every new employee reflects time and money spent in the recruiting and interviewing process, bringing him or her up to speed and make them productive. With RADP, you are sure to get a quick return from your new hires.

RADP helps your retail associates build the insight necessary to understand what is most important to individual customers, and improves their ability to counter objections with the specific benefits that matter most to consumers.

RADP covers the essential duties and responsibilities of the associates in a retail store
operation and the development of superior sales & service mind-set and competencies.

RADP will build retail associates confidence and inspire them to improve their service delivery and overall performance and results.


Why You Should Attend

At the end of the Workshop, participants will;

·    understand why shoppers buy and why they don’t and now the process to follow and thus improve sales;

·        understand how to handle different customers (difficult or angry), for improved sales;

·         move Retail Associates move from a price-based selling to a solution-based selling;

·      help Retail Associates to think, move, act and present themselves in the same way as highly successful retailers do armed winning tactics and strategy;

·   learn new successful concepts, re-energizes age-old retail sales techniques and is presented in an enlightening and enjoyable manner; and

  •  become proud holders of Retail Academy certification.



Detailed Program Outline


Method of Enrolment: Open Enrolment Here