RETAIL ASSOCIATE DEVELOPMENT PROGRAM (RADP)
Retail associates are central to the success of any retail organisation. They are the face of the organisation – the brand ambassadors.
Given this importance therefore, it is important that they are properly kitted with the right skills and knowledge, and exhibit the right attitudes and behaviour that not only make the customers feel welcomed into the organization but in addition make the customers to buy, buy more, buy again, become loyal and advocate on behalf of the organisation.
In today’s retail environment for instance, it is not uncommon for consumers to have more information readily available than your retail associates do. It is not uncommon to have many shoppers showrooming your stores. Therefore, to turn showroom browsers into in-store buyers, Retail Associates' interpersonal skills have to be as sharp as their selling skills.
Retail Associates must have a deep understanding of the organization’s products, inside and out to positively impact the customer confidence and the total shopping experience.
The Retail Associate Development Program (RADP) is designed to equip retail associates with the requisite knowledge, skills and competencies as well as model the right attitudes and behaviours that will assist Retail Associates to effectively discharge their duties while serving the customer. The result is greater employee and customer engagement, greater employee and customer satisfaction and experiences and greater success and growth for the retailers.
Similarly, for retail organisations in need of a quick and efficient retail on-boarding program that will birth competent and effective retail associate, RADP is the perfect opportunity to get your new hires up to steam. Every new employee reflects time and money spent in the recruiting and interviewing process, bringing him or her up to speed and make them productive. With RADP, you are sure to get a quick return from your new hires.
Earning a certificate from the Retail Academy is an investment in your future both as an organisation and retail associates. Our mission is to provide you with the highest quality of training, the best preparation for your retail associates and organisation success, and the greatest opportunity for an exciting, fulfilling and rewarding retailing life.
WHAT YOU WILL GAIN
At the end of the program, participants will:
WHO SHOULD ATTEND
The Program is open to the public:
Overview of the Retail Industry in Nigeria
Key Retail Success Imperatives
Appearance & Presentation
Interpersonal & Relationship Building Skills
• Image & Grooming, Retail Discipline &
• Key knowledge imperatives
• Culture, Customer Profiling, Communication, Product Knowledge - Features & Benefits
The Retailer - Shopper Interface
• Teller Operation
• Shop Floor Activities & Responsibilities
The Retail Organisation
• Structure, Organogram & Culture
• Career Opportunities & Growth in Retail
• Roles & Responsibilities
Retail Selling Skills
Retail Service Skills
The Retail Shop floor operations and key fundamentals
MAXIMUM CLASS SIZE: 30
DURATION: 1 Month
Fee: N125,000 Per Participant
FOR MORE INFORMATION, PLEASE CONTACT:
Phone: +234 1 291 7328, +234 808 933 8444
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