Your Comprehensive Guide to Starting & Running a Successful Retail Business


Like many, you have dreamt of starting and running a retail business. However, you have a challenge: the feeling of inadequate knowledge and lack of retail experience. The truth: your fears are not out-of-place. However, here is the good news: help is available!

Retail Entrepreneurship Development Program (REDP) of the Retail Academy provides a comprehensive guide to starting and running a successful retail business – even if you have no experience and no idea where to start.

Enrolling for REDP is the best decision you would ever make in your quest to realising your long-time dream of starting and running a successful retail business!

Retail Entrepreneurship Development Program (REDP)
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Retail Entrepreneurship Development Program – REDP

REDP is a program of the Retail Academy designed for individuals who are considering starting and running their own retail businesses and whose goal is to be successful running the business.

They typically have many questions:

  • What can I profitably sell?
  • How do I raise capital?
  • How many staff do I need and how do I get the them?
  • How can I serve the different types of customers?
  • How can I ever compete with already established retailers?
  • How do I set my prices?
  • What are the possible problems that I may encounter and how can I overcome them?
  • Where will I source my products?
  • Where will I source equipment and which equipment are the best for my type of retail business?
  • Should I sell online?

Questions, questions, questions!

REDP is also perfect for individuals who are already running their retail businesses but are not really succeeding at achieving the goals they set out to achieve and desires a turnaround.

The situation below may be what best describe your case:

  • I don’t know what is happening to my business.
  • I am just pumping in money and there is no commensurate result.
  • My sales staff are just stealing my goods and
  • I am thinking of closing it down.
  • What can I do? What must I do?

Whichever your case is; thinking of starting your retail business or seeking a turnaround for your retail business; REDP is the perfect program for you. It will provide you with the “how to” of starting and running a retail business or achieving the turnaround you so much desire. In addition, REDP will give you a strong foundation for developing requisite industry specific knowledge, skills and attitudes for a starting and running a successful retail business or achieving your desired turnaround.

Earning a certificate from the Retail Academy therefore is an investment in your future.

Our mission is to provide you with the highest quality of education, the best preparation for your retail entrepreneurship success, and the greatest opportunity for an exciting, fulfilling and rewarding retailing life.


The training involves classroom lectures, assignments and field research work. Certificates will be issued to all participants who completes the course.

There are mainly 2 streams:

  1. REGULAR CLASS runs for 2 Months (Saturdays only). This is design for individuals whose time permit attending the regular class for at least 3 hours every Saturdays for 2 Months.
    There are 2 sessions:
    – MORNING SESSION – 9:00 am – 12:00 pm
    – AFTERNOON SESSION – 1:00 pm – 4:00 pm
  2. EXECUTIVE CLASS shall run for 1 Week (Monday – Friday). This is targeted to individuals who have the time to undertake a short but intensive program.

Why You Should Attend

At the end of the program, participants will:

  • understand what retail business they intend to go into better and whether it is the right kind of retail business for them;
  • understand the current retailing terrain locally and internationally;
  • understand the rudiments of starting and managing a retail business;
  • be able to write a winning business plan;
  • know how to win and keep customers for life;
  • know how best to source product and negotiate with suppliers;
  • know how to make product selection that resonate with the customers;
  • have the opportunity to meet with some successful retail founders and CEOs;
  • have the opportunity to participate in the Retail Academy start-up award competition;
  • gain deep industry insights from participating in a group research work;
  • 1 free consulting or coaching session with Bervidson Retail Group; and
  • become proud holders of Retail Academy certification.

Who Should Attend

  • The Program is open to the public.
  • Anyone interested and intending to start and run a retail business with the goal of maximum success.
  • The program is also suited to individuals already running retail businesses but desires better retail knowledge and understanding for maximum success.
  • Individuals whose retail businesses are struggling and desires a turnaround will find this program very useful
  • Unemployed graduates will find this program particularly useful in helping them find direction
  • The program will also be of invaluable benefit to NYSC members, final year students and higher institution students on holidays.

Download Brochure.


For more information about the Retail Academy click on read more below.

Read more



    • Welcome to Your Retail Business Journey
      • Is retailing right for you?
    • Exploring the Retail Landscape
      • Current trends in Global Retailing
      • Retail Transformation in Nigeria – Past, Present & Future
    • Types of Retail Businesses
      • Deciding the Best Kind of Retail Business for You
    • Business strategy (Go-to market strategy)
    • Project cost estimation & budget
    • Sourcing finance
    • Location – strategies & choices
    • Introduction to Business Plan
    • Legal Requirements
      • Deciding the business name
      • Business registration procedures
      • Type of business registration
      • Corporate responsibilities to stakeholders – Staff, shareholders, suppliers, host community & government
    • Real Estate
      • Sourcing a suitable property to purchase or lease
      • Purchase or lease agreement
    • Merchandising
      • Assortment planning
      • Supplier/Merchandise sourcing
      • Supplier negotiation and contracts
      • Inventory management
      • Logistics management
      • Warehouse management
    • Store Design, Layout, Fixtures & Visual Merchandising
      • Planning Your Retail Store Layout
      • Furnishing Your Retail Store
      • Display & Visual Merchandising
    • Pricing
      • Retail Pricing Strategies
    • Retail software/hardware
      • POS, inventory management systems etc.
    • Equipment Requirement
    • Human Resources
      • Company structure
      • Types of Organogram
      • Setting Company Policies
      • SOPs
      • Hiring
      • Training
      • Talent management, pipeline development & Succession Planning
  • Marketing Your Retail Business
    • Retail Marketing Mix
    • Promoting Your Retail Business
    • Social Media Marketing
    • Why You Need a Website
    • Developing Your Business/Marketing Plan



    • Selling in Retail
    • Customer Service & Experience Management in Retail
    • Smart Store Management
      • Setting Goals, KPIs and Metrics
      • Keeping Good Records
      • Shop floor Management
      • Till Management
      • Customer Data Management
    • Planning for the Future Expansion
      • 2nd Store
      • Additional Product Lines
    • Risk Management
      • Managing the different Types of Risk
      • Loss Prevention
      • Security & Safety

Retail Founder Visit & Experience Sharing


Your Chosen Retail Business Plan

Valedictory Lecture: The Winning Mind-sets of a Retail Entrepreneur



The Retail Entrepreneurship Development Program (REDP) Classes:

1. REGULAR CLASS (Morning OR Afternoon)


Next Scheduled Dates: 

  • EXECUTIVE CLASS: April 16, 2018      Duration: 1 Week (Monday – Friday)      Fee: N200,000.00
  • REGULAR CLASS: April 22, 2018         Duration: 2 Months (Every Saturday)    Fee: N150,000.00



Payment can be made either;

  • Online by clicking  HERE


Pay directly into our bank account with details below:

  • Bank: FCMB
  • Account Name: Retail Academy Nigeria Limited
  • Account Number: 4779072016

Seamless Participation: 

For your seamless participation in the program, we expect all payment to be confirmed on or before resumption of classes.

Confirmation of payment and admission will be sent to you only upon receipt of cleared funds into our account.

Feel free to contact the us for any information or question you may need or have.

Call:  0803 343 4776, 0809 334 4776, 0808 933 8444



For more information, call or email us, or visit our website today.

3B Hakeem Dickson Road, Lekki Phase 1, Lagos Nigeria
+234 1 291 7328, +234 803 343 4776, +234 809 334 4776, +234 808 933 8444





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